Let them talk: Your clients know you better.
In online, proof management is very important to increase confidence in your brand. Robert Cialdini said it best: When we have a decision, we tend to imitate others. This way we are sure that we will not go wrong with our choice.
How can this principle be used online?
- By including the stories on the website – testimonies of those who purchased your products / services. Testimonials are proof of confidence.
- By including on website comments, reviews. If you have an online store, they are reliable evidence that can influence the decision of potential visitors.
- Through product recommendations – other products bought by people on your online store.
- By presenting case studies on the website – this is a great way if you sell services.
Optimize your website with reliable evidence! Request testimonials and feedback from your clients. In fact, be active in your relationship with your audience.
It’s also a proof that you care about their opinion and also is a method of loyalty programs.
We are here and together we work on turning your website visitors into leads.